With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community.
I get it! Believe me I love to be at home too. However, if you depend solely on social media for your marketing, you’re missing a vast opportunity to market your business with people in person sometimes including the people right in your own backyard.
Your marketing goal should always be to build relationships with people you can help with your products or services. Even though you may be tempted, don’t push the hard sell on people you’ve just met.
They don’t know you, so they likely won’t spend their hard-earned cash on your product.
However, by interacting with them at live events, in addition to engaging them on social media, you have built a foundation upon which to build a stronger relationship, which may ultimately lead to them buying from you. I’m a living witness believe me!
The idea of walking into a room without knowing a single soul can no doubt be scary. But so is living and working doing things you don’t enjoy for the rest of your life. Choose your scary boo.. No matter how you want to grow your business at some point you will have to put on your big girl panties and tackle your social fears head on. #justsaying
Meet regularly with other entrepreneurs in person.
There are dozens of business networking groups and chambers of commerce spread across the country in every locale, so you really can pick and choose which group is best for you. Yes, you want to reap a reward for being a part of a group, but your focus for acceptance into any business group should depend on what you can contribute. After all, it’s all about building relationships.
Some groups are more formal and have standard meeting rules, while others may be much more casual and usually smaller in scale. Perhaps join a mastermind with in person events. This was instrumental to helping me really stay encouraged this year. You can also just meet with friends who have businesses in your local area for casual meals. I do this almost weekly.
Stumped on how to build profitable business relationships? I got you covered!
I invite you to check out my newest home study course, “Relationship ROI: Connections, Client Loyalty and Cash”. In four modules, you’ll learn the secrets to creating relationships as well as:
-how to step out of your comfort zone
-how to turn clients into raving fans
-how to manage your cash flow.
These are the exact strategies I’m STILL using to scale my business using profit not debt. You can tackle the course at your own pace and I’ve also included Action Plans so you can plan and implement action steps at the end of each lesson. You don’t want to miss it!
Check out the details over at bit.ly/relationshiproi
Until next time..
P.S. So many times we go for the “advanced” stuff like webinars, ads, and list building first when sales are built thru relationships those just happen to be vehicles. None of them will work until your audience feels that they are in a relationship with you. So don’t miss out on Relationship ROI over at bit.ly/relationshiproi