From Business

Stop Holding Yourself Back

stop holding yourself back

Hey beautiful!

Just a short note to remind you of a few things..

You were born for something BIG.

You’re here to make a difference in the world.

Stop allowing fear to hold you back!

When you get a handle on fear it’s then you can TRULY live the life you were made for.

You’re a leader.

You’re an entrepreneur.

Own that ish hun and I promise doing so will be a game changer!

Are you going to continue to settle for someone telling you how much you can make each year?

How many days you’re “allowed” to spend with your loved ones?

Or are you going to go after the life you dream of? I’m just wondering…

Make no mistake entrepreneurs are modern day ministers with the internet as our virtual pulpits. With everything going on in the world today it is critical for you to FOCUS. If you are called to be one then there IS a message inside of you and it’s high time it gets shared…

Someone is waiting on YOU to stop making excuses and take CONSISTENT ACTION.

Entrepreneurship is not for the faint of heart but I need you to FOCUS..

Focus on being the leader you know you’re called to be.

Focus on kicking your excuses & fears to the curb.

Focus on taking incremental steps of action towards your goals.

If you do this then everything else will take care of itself..pinky promise!

The best way you can save the lives of others is to get your own because those of us who are born to lead just will not be satisified with mediocre living. Not following my ambition would be a slow, agonizing death of my soul and that’s just unacceptable. Is it this way for you too? .. I thought so. So if you really want to make an impact, help your family, and give to charity like you say then it’s time to turn off the remote and open the planner. #gettowork

I can’t promise a life of fairytales and roses because as I’m learning, the closer you are to a breakthrough the more ish hits the fan. However, what I can promise is that it will all be worth it in the end.


Until next time..

Stay blessed, bold, & beautiful!


P.S. Today is the last day to sign up for the 5 day Perfect Presenter challenge replays if you haven’t already. You can get them at . It’s your time to live by design and not by default!

Features vs Benefits: Not knowing the difference is costing you money

 Features vs. Benefits (Not Knowing the Difference is Costing You Money)


If there’s one thing that confuses and frustrates new (and even seasoned) entrepreneurs  it’s the not-always-obvious features and benefits.

We want to share all the great things about our new program or product, so we say things like:

  • 6-week self-study course
  • Includes workbooks and live training
  • Members’ only discounts
  • Long lasting wear
  • Weight loss results

While these are all good points, they’re pretty vanilla and boring. That’s because they’re features, not benefits. They tell us about a program or product, but not WHY we should buy it.

Benefits, on the other hand, tell us the “so what” of features.

“6-week self-study course.” So what? Why should your reader care?

  • Because she’s busy and needs to work on her own schedule, not yours.
  • Because she’s already studied shorter, less comprehensive courses and needs more in-depth information.
  • Because she prefers to learn on her own, not in a group.

“Includes workbooks and live training.” So what? What are the benefits of workbooks and live training?

  • Your student can put what she learns into action with workbooks.
  • She can get her specific questions answered during live training.
  • She can work through complex issues with the help of the group.

As you can see, benefits go much further than simple attributes, such as length and format. They show your prospective client not only what’s in the program, but why the product is exactly right for her, at this specific moment in her life and career.

Features and benefits work together in sales as two halves of a whole, so you can use them like this:

“6-week self-study course so you can learn at your own pace, when it’s convenient for you.”

In fact, this powerful feature/benefit combo is often the basis for the bullet points you see in sales copy, and knowing this format makes them easy to write, too.

Now it’s your turn.. I want you to simply list all the features of your product, then for each one, ask yourself “Why?” Why should the reader care?

But don’t stop there. Dig deeper to uncover “the why behind the why” and you’ll soon be crafting truly irresistible sales offers that convert far better than you expect.

In the above example, the why behind the why might be, “so you don’t have to spend your family time on webinars that have been scheduled to benefit someone else.”

Now not only is your prospective client working at her own pace, but she’s also freeing up time to spend with her family. That’s a great benefit she won’t find with most courses. See? Easy peasy…

It’s easy to list all the features of your product or coaching program, but far more difficult to uncover the benefits that will drive sales. When you truly understand the difference though, it will become easier, and your sales will reflect the change in increased conversions and bank for you!

Until next time..

Remember to live by design not by default..


P.S. The live version of the  5 day #PerfectPresenter challenge has ended but you are still able to sign up ONLY this week to get the replays over at so don’t miss out if you haven’t already signed up!

Nobody Really Cares…

Hey gorgeous!

Listen whatever it is that you’re allowing to hold back your progress nobody actually gives a flying fig about it.. so that means you have to!

Nobody really cares if you're miserable so you might as well be happy

You are going to have to take responsibility to make your business what it can be. Don’t become part of the statistic that 8 out of 10 small business fail within the first 18 months. Either do the tasks needed for what you’re called to do or not.. but there’s no gray here.

It’s straight up black & white.

The reason no one cares is that those who are past you did so by stopping excuses. They still continue to deal with things as they come & show up anyway. These people therefore MUST be very intentional about who & what they allow in their personal space.

Those who haven’t reached where you are will not be able to understand either.. oh well

You are a leader. This means you NEED TO LEAD (including yourself) others to do what it takes starting from right ta now!





The only way your business & life will change is if YOU change.

Decide on what it will take for you to move forward & remember 80% of your success is your mindset. 20% is the training and skills you develop.

Your mindset dictates your actions.

Your actions dictate your results.

I’m not telling you this to preach to you or make you feel that people including myself are uncaring about your issues/struggles. I just know after going through the roller coaster cycles of life as an entrepreneur there is NEVER a time that is perfect.

In spite of that here’s what I do know…

You get what you expect.

You attract what you’re ready for.

What you focus on grows..

So it’s time to rip the band aid off girlfriend put the big girl panties on & lets get to work!

Live by design not by default. ❤️🙏🏾👊🏾

With ❤️ & 💄,


P.S. The FREE #PerfectPresenter challenge starts on Monday Feb 6th.  It’s to stop using “hope marketing” as a sales strategy and learn to how to step up as the leader you are. Let’s create your next presentation whether online or offline together! Sign up at

You Have The Same 24 Hours As Beyonce

Many times you will hear people complaining of being tired. Even if you’re getting the amount of sleep you should get. If that’ s you the “perpetually tired” chick then that is a sign of being in resistance.

Consider resistance like this.. it’s a measurement of difficulty. The more resistant something is the harder it is to do or to accomplish. So when your life is “resistant” meaning you are not walking in your purpose, it is difficult to just exist. Make sense?

same 24 hrs as beyonce

“You have the same 24 hours in a day as Beyonce.”

The statement on the image above was one of 2016 most popular memes. There are mugs and t-shirts with the phrase as well. Beyonce love her or hate her you gotta respect the hustle.

The woman has a discipline & focus to get things done. Mere mortals like us are wondering how in the world does she get so much done?

And if you think it is because she is rich I disagree because she was not always that way and still had a grueling schedule of practice and rehearsals as a child and teen.. She is NOT in resistance pure & simple.

Now I stayed in resistance for a LONG TIME it was all I could do keep my eyes open. It took all my energy to put on fake smiles for patients and their families at the hospital and do my work each day.. Fast forward to today most of my friends are like “Dude when do you sleep?” … Total energy shift! I am so excited most days I’m like a child and have to force myself to go to bed lol!

So here are 3 things you can do to have make a big energy shift in your life as well..

*Find your purpose– Living with no purpose is so draining. Knowing what you are called to do and going after it creates your “why” and gives you energy. When you aren’t walking in your purpose it’s like running up a hill with heavy luggage on your back.. you will ALWAYS be tired.

*Dump energy vampires– These are the relationships/friendships that drain you. There is a reason one of Beyonce’s besties is Serena Williams. Someone who is an energetical match for you will help you succeed much faster and replenish where others who aren’t will drain you. Cut them loose.

Yes it will be sad.

Yes it will hurt.

But so does remaining stuck. So the homegirl who is always calling to complain & gossip let her go. The man who never appreciates you & doesn’t treat you well.. let him get to stepping. PROTECT YOUR PEACE!  Conserve your energy! 

Don’t allow energy vampires to bleed you dry. Most of the time because they don’t know their purpose yet, they make it their unstated mission to take you off yours. #byefelicia #byefelipe Let them go!

And if you’re in a situation where you can’t part ways decide to make yourself UNAVAILABLE to argue or entertain conversation with no purpose. Attention is a form of currency so stop paying it to those who don’t deserve it. Eventually they will get the point & find another source of supply for their ego requirements.

*Learn which opportunities are best for you-At any given moment we are flooded with opportunities to do things. How do you know which one is right? Someone recently sent me a meme saying that fear is temporary but regret is forever.

I call BS on that because regret is for those who can’t make decisions or change course by quitting before a breakthrough. I regret nothing in my life!

Every heart ache, heart break, & lesson made me who I am today and for that I am grateful not in regret…

There will always be obstacles to overcome for ANY opportunity with the potential for great reward. So that is how you choose the right one for yourself.

Look at the obstacles, problems, issues involved & if the reward is greater than the cost then it is worth it to go through them. If not then let it pass.

Sometimes resistance is due to being lazy & comfortable for so long that it will make you give up on things and people too early so be careful! 

Energy management is so important as an entrepreneur it truly effects your revenue because if you come in with half ass effort you will get half ass results..

Your audience can also pick up when you are in resistance because something just feels “off” and remember you attract what you are so if you are in resistance you will attract resistant clients, partners, friends, etc.. So please make sure to tidy up these energy leaks because we have work to do!

Live by design not by default..


P.S. One of the things Beyonce is a beast at is presentations. Anything she does is an experience. That is because she presents well. I am doing a FREE 5 day#PerfectPresenter challenge starting Feb 6th where we will create your next sales presentation for your product or service so it sells with ease not sleaze. Sign up here

The Year of No Chill

Hey, beautiful!

So I’ve officially dubbed 2016 the year the “no chill” button was pressed. First, Prince died. My heart broke into a million purple pieces.


Then my good friend Daphne lost her nephew Jason in the Pulse club shooting. I attended the wake and it was.., (sigh) let’s not even go there.

Then, less than 2 months later just when I thought I could start to catch my breath, I actually went through some crazy twist of fate and social media ended up on the live stream of Philando Castile’s girlfriend…LIVE! OH EM GEE!  Legit that experience gave me PTSD for a minute…Just typing this post & reflecting on that night just gave me the shivers.

Hurricane Matthew and his disrespectful self-ravaged Haiti…

Trump got elected…


I had to help one of my best friends bury her father the day before Christmas Eve…

George Michael…

Carrie Fisher…

Debbie Reynolds (a day after Carrie Fisher died)…

Man, 2016 was not playing around with people AT ALL!

So, what pray tell is the lesson a #girlboss needs to take from all of these tragic events?

Well, every year there is always some cute catchy phrase that becomes trendy and one of the popular phrases of this year was “get your life”. This may be the one time you can actually take slang literally.

 If it’s anything 2016 should’ve taught you it is to ” get your life” for real! 

Stop buying into your excuses & get clear on what you desire to have in your biz & life. Go after them with a VENGEANCE! In other words GET.YOUR.LIFE.

For me, my business expanded like gangbusters. I got to travel to Vegas, Atlanta, & British Columbia and met some great friends and mentors. I got myself a new boo, enrolled at the University of Central Florida to get a degree in psychology. I got my life girlfriend!

The other download I got from this year was exactly how powerful we are as co-creators using our words & thoughts. Prince discussed elevators trying to bring you down and make you crazy in his song “Let’s Go Crazy” and his body was found in an elevator… hmmm

One of George Michael’s most famous songs was ” Last Christmas” and he died on December 25th so literally his last Christmas. 

Let that sit for a sec… 

Another trendy phrase this year was that whenever something was found to be really funny was to say “I’m dead” .. well dear one that phrase has been eliminated from Indira Michelle’s vocabulary with all haste. So what exactly have you been speaking to yourself that you need to give cease & desist orders to? 

Now before you have to be separated from sharp objects & placed on anti-depressants due to this post, you already know I would never take you down the memory lane of the hot mess called 2016 without something to help you IMMEDIATELY in your life & biz if you implement it. So don’t go towards the light. stay with me okay? 🙂

Yes, this year had a lot of sad events for most of us (some more than others) but the silver lining is we attract what we are ready for..So in 2017  I want you to 

  1. Get clarity on EXACTLY what it is you desire to be, do, & have. “Get your life” and go after them.
  2. Stop making new year resolutions & create goals/intentions instead. 
  3. Speak positively over yourself & loved ones. Don’t get caught up in drama. It’s time to get VISIBLE & COMMITTED. 
  4. It’s time to move from dreaming to done. Be about execution not excuses. 
  5. Most importantly I’ve dubbed 2017 to be the year of the QUANTUM LEAP so if you are going to make them with me fellow woman entrepreneur then it’s time to get serious about acquiring leads, making sales, & creating repeat buyers for your offers. 

Enough is enough! So that’s your mission if you choose to accept it and may the force be with you…( had to throw that in for Princess Leia! I couldn’t resist!)

Until next time.



P.S. I have a challenge that I am working on to help you create presentations that sell without you having to give up your first born in order to make money. So make sure you stay tuned! If you have anything specifically you want me to cover in the challenge; comment below and let me know.  #quantumleaptime you in or nah?


Big Sales Hack With Just A Pen & Paper



Real talk.. being an entrepreneur one of the most sobering realizations you will come to is, that your business is a reflection of everything that is going on with you. When you are an employee you don’t control the outcome of the company, unless you’re at an executive level. Starting a business is the total & complete opposite. Who you are as a person affects your business with every breath: 

Every year

Every  month

Every week 

Every day 

Every hour 

Every minute 

Every second 

If you’ve been following me for some time, you know I always talk about how your inner game must match your outer game in order to make lasting progress. Make no mistake turmoil, negativity, & drama affect your sales & therefore your revenue. Choosing to live with purpose, acceptance, and in alignment, makes you a force to be reckoned with & sales mastery is then guaranteed. 

This year, I also got serious about strengthening who I am as a woman & then taking that strength to fulfill my calling in creating a business that I am head over heels in love with. When I first started in business I got caught up in all the fancy marketing hype & felt that if I wasn’t doing the “recommended” things then I wouldn’t attract clients.

The devil is a liar…

Yes, selling is mega important in order to make the transition from expensive hobby owner to entrepreneur but equally as important, if not more so is your mindset.

When is the last time you bought from someone who lacked confidence & authority not only in themselves but their services? 

Right.. I’m guessing that’s a big fat never. 

So I am going to share with you a powerful exercise that will get you on the path to the freedom you want for yourself so listen up! What you resist persists so instead of continuing to let fears, limiting beliefs, & all the old ish that you’ve told yourself about your ability to sell & make money in your business run the show, how about we send them packing instead?

I refuse to let you carry them into the new year. Let’s do this! 

  1. Make a list of EXACTLY what you’re most afraid of when it comes to being visible & selling in your business.
  2. Next, write down WHY you’re afraid of the things you listed.
  3. Take the list & create affirmations that are the exact OPPOSITE of those fears  starting with the words ” In the past, I thought _____ but now I am ____.”
  4. Lastly take a few minutes to imagine yourself with the attributes you just created in your affirmation.
  5. *Repeat steps 3 & 4 DAILY* 

This practice is just as important to you making ads, posting on social media, writing blogs, and doing presentations so don’t skip it! 

Until next time.

Live your life by design not by default.


P.S. Please feel free to comment below & share those fears and new affirmations with me! I would love to read them.

Why December Can Still Be Your Best Month

Hey gorgeous!

So I have been on calls with fellow lady bosses and hearing & seeing (in FB groups) things like “I’m taking December off. Ads will be too expensive etc.” Or “I’m just going to start over fresh in 2017 since I didn’t reach my goal this year.” Well, what in the ham sandwich is going on here?

Do NOT fall back in December! Don’t just shut down or disappear because it is a busier time of year to get attention.


Can you call your job and say hey listen I am just going to opt out of working this month because the traffic is too much? That would be a big fat no…

Can you tell them since my quarterly review wasn’t that great this quarter how about I just not work until next month?

If these statements sound like crazy talk to you, then you understand why I am  shocked to hear these things coming out of the mouths of entrepreneurs. Lord have mercy!

This is the time to get focused! If you treat your business like a hobby that is how it will pay you.. like a hobby. If you want to get paid like a business then you must show up and treat it like a business. Because here’s the deal most things in business are created through momentum. What you do now will be the results you will most likely yield 90 days from now.

If your December sucks there is a pretty high chance that in September you may not have been laser focused on income producing activities. This is why you can’t slack off in December because in February/March you will be reaping the results of that choice while the rest of us who decided to work will be making deposits. 

Now if I say I am the woman entrepreneurs B.F.F. (beauty & freedom finder) then take this wet noodle spanking as some tough love, not a judgment because I want to see you succeed. Excuses are nothing more than well-planned lies. It’s time to stop looking for reasons why not & instead look at why. There are people who are looking for transformation and opportunities 24/7 365 days a year.

Success comes to quick action takers. Being on the fence will keep you broke and/or miserable so DECIDE TO COMMIT. If you aim at nothing you will surely hit it!

So I hope this little “pep talk” helped you get your head back in the game. Please comment and let me know what action you will be taking this month.

Until next time.



P.S. In 2017 I will only work with 5 1:1 clients at a time and no more so that I can create space & time to start launching digital products and courses. So if you want a coach who is truly invested in your results and not lining her pockets then schedule a call to see if you would like to get one of the spots.

When You Assume…

Hey Beautiful!

If you are here with me in the USA, I hope you enjoyed your Thanksgiving! So I’m sure you know the phrase “When you assume you make an @$$ out of you.” And I have to say based on what I’m hearing on potential client calls and receiving in my inbox there’s a bunch of assumptions happening. And that’s just no bueno!


I have learned so much by just building relationships that this holiday season let me share with you some things I’m committed to changing and if you feel inspired then by all means join me.

1. Appreciate your existing customers.

Before you flooded them with Black Friday and Cyber Monday offers, did you THANK THEM for being your client or part of your community?

If the answer is no, then that may be something to take action on right away. It costs 10x more money to gain a new client then to keep an old one. Just sayin…

Go the extra mile. Send some thank you cards. Create a training only for them. Sky is the limit but you get the idea.

When people feel appreciated they remain loyal. That’s the best sales situation you can get right there!

2. Stop selling people on your dreams and sell them on theirs.

If you are a business coach for example don’t just assume your audience wants a business solely for money. People go into business for other reasons. Maybe it’s to prove others wrong. Maybe it’s for a way to connect with other like minded people. Usually money is the by product when the actual need is freedom.

If you don’t know what your clients or community need then ask them thought provoking questions about where they plan to be in the next 12 months for example. Bottom line…find out what specifically they want to know about a topic and create content that addresses those exact things.

3. Be an encouraging part of their life and don’t lord over them.

Leave condemnation and complaining behind and embrace your calling to show up consistently as a leader who cares more than the average.

So that’s what I’m committed to doing this holiday season and for the rest of my life as an entrepreneur actually. You joining me?

Until next time…



P.S: Thank you for being a valued part of my business and reading this far! Take action TODAY and let me know what your results are.



It’s Time For A Reality Check

Hey gorgeous!

As I grow in business and speak to different women who feel bad about still being in their jobs let me just say that sometimes jumping into business full time can be a big mistake.

Why do you ask?

Well, people show that having the #laptoplifestyle on the beach etc. is so easy & that it doesn’t matter what your education level or background is as long as you don’t quit, you will make it. But actually, your SKILL level is important even though the other two are not as much.


Lawyers, doctors, nurses, accountants all put themselves in debt for the benefit of gaining specialized knowledge in their chosen fields. And guess what? After that, they still need to continue to invest in order to gain the skills needed to do their jobs. College is only the beginning.

So my beef with some in the coaching industry is that they try to make it seem that it’s this beautiful easy as pie life & then when people get out here and realize they need skills in coaching to be effective they feel scammed.

In growing my business & coaching skills I’ve had travel cross country at my own expense, pay for my own accommodations on top of paying for the training or courses I’ve taken. Which employees don’t have to do but entrepreneurs most definitely have to.

Shifting from employee to entrepreneur will require some systems that are learned and some habits to be developed or you will not make it.

My calling in life is to help women entrepreneurs break through barriers and live lives of beauty & freedom. That is my passion!

Getting women to stop accepting mediocrity as theirs & instead go for that feeling of being a celebrity in their own lives. You are totally worth it & you deserve it!

So yes the elusive easy as pie business is not reality.

Freedom is the goal. Money is simply the by product. Never forget that! 

The women I work with have had a series of challenges & stumbling blocks that have been hindering them that we work together to overcome. So this post is not to discourage you. On the contrary, it is to prepare you so that when it comes time do real business & sales you are READY!!

The people you are meant to serve are waiting on you to get your ish together so you can help them. How much longer are you going to keep them waiting?

You have 2 decisions to make:

1. Are you willing to work ON yourself in order to work FOR yourself?

2. Are you committed?

If the answer to these questions is yes then hallelujah!

Because as your conviction grows so will your closing ratios.

Until next time…


P.S. In 2017 I’ve decided to only work with 5 private clients at a time. I made this decision in order to create space to start launching courses. So if you are looking for a 1:1 coach that cares more about your results than lining her pockets let’s schedule a time to talk at


Creativity Doesn’t Come From Checklists: How To Increase Yours To Increase Your Bank

Hey beautiful!

I’m all about sharing the latest scoop with you on creating sales in an authentic way for your business.


And I’m all about doing it with as little fanfare & as little unnecessary expense as possible.. actually in this case for FREE!

I know that getting visible & making money is one the most burning issues new women entrepreneurs face. I also know that not enough people (actually close to NO ONE) gives you the full story & even when they do it’s behind a bunch of red tape & iron curtains that can only be pulled back with massive hits to your Visa card.

Let me first tell you why people do that..

There is this fear, this insistent need to sell, sell, sell, with as many steps as possible with very little value exchanged in the process so that you are left in a position to continue buying. All these systems, checklists, blueprints,etc that leave you in circles because telling you the real deal means you get the same access to what they are using. They are too scared to share it…

But not me!

In this video I will share with you why creativity as an entrepreneur is critical to making money.

It’s not because I’m a saint, but honestly I just believe that you deserve to get RESULTS IN ADVANCE & this is my humble attempt to do just that.. give you a quick win with something you can easily start doing today to get results in advance.

As you can see, it’s not as hard as most people would make you believe is it? In fact it’s downright idiot proof. When I first started my business like I said creativity wasn’t something I was used to embracing.. I mean nurses by nature are taught to be analytical not creative. But when I started working in the makeup industry I quickly learned that the more creative you are, the more money you make. The more creative you are the more your clients feel valued and cared about.

Applying that concept to coaching then EVERY.SINGLE.TIME I was creative and thought outside the box the reward has always been significant & worth it. So go on and give it a shot.. implement the following creativity hacks and start watching your sales improve!

  1. Stop and think before you create any content and ask how would I like my client to feel after consuming this. 
  2. Take breaks- rest, relax, recharge. This is where the biggest inspiration and downloads happen because you are in a position to receive. Take immediate action on your ideas once they come. 
  3. Embrace failure- learn to detach from outcomes both positive & negative so that you can always remain innovative and your creativity skills continue to increase. 

Try these things and I promise you will be blown away by the results.

Until next time…

With love & lipstick,


P.S. Sometimes we kick ourselves over wasting time and missing opportunities. Don’t let that happen to you okay? Pinky promise me you will implement these steps!