It’s time to draw a line in the sand and decide is this going to be a voluntary business ( aka unpaid hobby) or a successful one?
I just want to reach out to you today and encourage you to do whatever it takes instead of believing your excuses. They are nothing more than “polite lies” but lies they are nonetheless.
I just recently listened to an old book called Wake Up & Live and the author shares how it takes just as much energy to fail (if not more so) as to succeed. If that’s true ( and my life experience has made me a believer that it is) then why not go for success, instead of nursing and rehearsing excuses?
Look at who you’re surrounding yourself with and if you aren’t destined for mediocrity then the people around you shouldn’t be. #justsaying
We are blessed to live in a time that you can literally start off with nothing and realistically still make it as an entrepreneur. (Provided you are willing to implement not just absorb information)
So this begs the question..
Are you willing to step it up?
You didn’t start this business to become a ‘hobbypreneur”.
98% of aspiring entrepreneurs don’t make it because they treat their business as a hobby or volunteer work. They let their business drift into oblivion during the summer while taking selfies as a profession instead.
Well the summer is actually the BEST time to refocus! While everybody is on vacation and giving up YOU can get yourself back on track…
SET THE STANDARD AND GO FOR IT!
Remember your clients will duplicate what you do and if that’s been a whole lot of nothing.. well..
Change your focus and you will change your results.
Whatever you focus on is what grows so why not focus on increasing your skills?
For some reason many believe entrepreneurship (though a degree is not required) is like something you can do without learning. Nothing could be further from the truth…
Have you made the decision that this business is a profession/calling for you or nah?
If so then get yourself an education in your chosen field. By choosing to stay current first of all and then by learning in the style that suits you best from those who have the results you wish to gain. Don’t skimp on this because it’s business…
And lastly if you’re not having fun and growing as a person, or if you’re feeling burdened then something is off track and some adjustments need to be made so that you can get back the passion you once had for your business dream.
So reply back to me with your commitment to make your business a profession not just a pipe dream..
Until next time..
P.S. If you need a visual whooping .. excuse me errr.. I meant motivation. Please check out my latest livestream on how you attract the type of client you are right here
Want to know what keeps a lot of entrepreneurs from making what they really want to financially?
It’s that all-too-common belief that “I’m not a sales person.” Combine that with a healthy dose of the limiting belief “It’s rude to ask for money,” and you can see why many people are “hobbypreneurs” not owners of thriving businesses.
Make no mistake if your business isn’t making sales then you don’t have a business. So yes actually you are a sales person. You just need to learn sales in an authentic & comfortable way.
It’s time to think of your offers from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
Here’s how traditional sales conversations go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”
Or you show them a bunch of products and tell them how great they are due to certain ingredients, or how much the company you are selling for is doing worldwide. (Spoiler alert: They don’t care!)
Your client either says yes, no or (the kiss of death) maybe.
How bout we turn that around, and rather than focus on what he/she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.
Who wouldn’t jump on that with both feet? I’m saying…
What you’re doing here is not talking about the cost of your services, but rather the cost of not hiring you. Because we’ve just determined if she doesn’t work with you, she’s losing $3,000 per month.
What about other kinds of coaches or entrepreneurs though? The same applies, you just have to find a way to show your clients the cost of their inaction.
If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?
The same goes for health and wellness entrepreneurs. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.
What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.
What about network marketing/direct sales? For someone who is entrepreneurial minded and feels alone or scared you can point out that they are basically joining a whole new family. They are also decreasing the start up costs that a traditional franchise or business might have by joining an established company.
What about real estate? For someone who has a family what about the memories that will not be created in the property if they don’t get it? What will the neighborhood do for them to make life easier or worth the travel for? By now I think you get my point…
You just have to paint the picture.
What will life/business/love look like without your offer, and what can it look like with it?
Once they see the difference, pricing becomes nearly irrelevant.
There are far too many women out there who either downplay their success or don’t go after what they want due to fear. In the meantime your audience or potential audience misses out on these stories and feel like success in their case may be unattainable.
Share your success. Believe me it’s not bragging if done for the purpose of inspiring others. If the intent is to make others feel inferior, well then you probably need a reality check..but this isn’t the time for that.
Share your failures that you’ve overcome. This is equally important. It teaches your audience that she isn’t perfect but she keeps going & if she can so I!
You can’t have loyalty to anything you don’t feel a connection to. This is how you build connection by being REAL. Even though you may not hear it from your family & friends or your audience, they want you to do well.
Most importantly, people feel that if you can accomplish something for yourself then you can help them accomplish the same for themselves too. They want to trust that you know what you’re doing & that can’t happen unless you pull back the curtains of your life and share.
You never want to get so out of touch with who you’re called to serve that they can’t relate to you. Because once that happens they will go elsewhere to have their needs met.
I recently accepted a position as an enrollment coordinator/assistant coach for one of the top women’s empowerment companies for millennial African American women. God created the opportunity of course. But faith without works is dead right?
So I would’ve never gotten the position if I stayed silent about the things I’ve been successful at or who I’m called to help & serve. As a result of being transparent & sharing, I was seen by the CEO of this company & given an opportunity that has increased my income substantially!
I see so many women using fake names on social media & then selling products/services the minute you accept a friend request. If I can’t trust you to be authentic with what you are called how can I trust you with my money?
One of the reasons video/livestreaming is one of the most lucrative ways to make sales nowadays is because you can’t do them well without being vulnerable & authentic. That can’t be a coincidence…
So now it’s your turn. I challenge you this week to share either a win or a failure you’ve overcome with your audience and what lessons you learned as a result.
It might just be the most stressful decision you ever have to make: Do I move forward with the dream of being an entrepreneur or nah?
You’ve got the competition to consider, your actual skill set vs. what you perceive to be your skills (Yes, this is different from the former for most of us. I hate to break it to you 😊) what your market will pay, and a host of other variables. Working these issues out in the beginning can feel like a hurdle you can’t quite get past.
Of course, there are sales strategies to consider. No sales means no income. There are 3 types of markets any business can sell to. They are:
Cold Market: these are people you don’t know and who don’t know you (hence where the term cold calling comes from) an example of this is telemarketing or those people in the mall who work my last nerve yelling to come inside their store. Lol!
Cold market sales only occur roughly 2% of the time on the first try. This is because this type of selling is viewed as intrusive. Ya think ? Many people end up frustrated in their efforts from trying to sell to cold market and quit their businesses as a result.
Warm Market: these are people you’ve made contact with friends, family or leads/followers/subscribers that CONSENT to hearing from you about your business. You will end up frustrated expecting family & friends who haven’t given their consent or expressed interest in your business to bear the burden of buying from you.
That’s not the way to reach your income goals either. (Don’t get mad or guilt them into anything because they buy from other brands because those brands invest money in advertising to them and you haven’t.)
This market WILL buy from you when you establish a relationship with them where you consistently provide value. 80% of sales happen in this market between the 5th -12th contact.
Hot Market: these people have bought from you before and are pleased with the results. This is the market that will give you referrals and will continue to buy as long you make them feel special. This is your tribe!
Now raise your right hand & repeat after me: “As of today I do solemnly swear to stop trying to sell to my cold market, throwing shade to my lukewarm market (family & friends) for not investing in my business, and I will from this day forward focus on providing value first. I will treat those who have bought from me as precious cargo and make them feel special!”
But what about all those other questions?
You will need to decide how you plan to market your business in a way you can be consistent with. For me that is FB livestreams, blogging, and Instagram.
For you it can be podcasting or videos, live events/presentations. Whatever you truly enjoy and will do on a consistent basis. Once that is done you need to create solid pricing that your market is willing & able to pay.
Creating a solid pricing structure requires you to do a little more digging. So with your starting number in mind, take a look at:
Your Competition. Depending on the industry this might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, & ask a few discreet questions,you can figure it out.
Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become. I’m not with the charge high end with no experience movement.. umm no
Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.
Look, too, at your track record. Please #fixitjesus have mercy!
Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)?
Have your former clients moved on to bigger and better things after working with you? (That’s a good thing!)
These are all reasons to maybe consider a higher price range than you might have first thought OR to not expect 10k in 10 minutes comparing your beginning to someone else’s middle. Just saying..
Your Market. In the game of setting rates & making sales, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets with what the seller is willing to accept.
If your goal is to give newbies a helping hand and lead them down the path to success, then realistically that means you can look forward to lower paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged.
If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a MUST (provided you have the experience to match). They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s lipstick, coffee or coaching.
Finally, don’t forget that your income as a business owner is never set in stone. It’s flexible boo! If you find you’re attracting the wrong market (or no market at all) you can always change your rates. So don’t despise the days of small beginnings. Keep going!
Once you’re established if you feel that you’re working too hard for not enough return? Raise your rates.
I am speaking to many women over the phone, in person, & online and it seems that though many are ready to do and achieve great things, there are those who have a tendency to head towards failure.
45% of women entrepreneurs are making less than $500 a week. I know that is never the intention of anyone who starts a business so what gives?
Well definitely if you aren’t making the moola you want then either your prices or a number of sales conversions you have to need to increase. That’s pretty obvious…
What is not so apparent is that many times due to fear/self-sabotage we create an addiction to failure. There are usually 3 early warning signs that those who are headed for failure present with…
Preference for ignorance ” My people are destroyed for a lack of knowledge.” Hosea 4:6 the habitually unsuccessful don’t want to expand their knowledge base. (Ratchet TV does not an empire build ..just saying) They don’t read, take courses, or listen to things to improve themselves as individuals.
Running away from responsibilities/relationships Success in business/life for that matter requires COMMITMENT. Those who quit/fail in business usually quit/fail in relationships. Fear destroys potential and that destruction seeps into relationships. Success in business is achieved through building relationships with your ideal clients. So if you are the one always breaking things off don’t be surprised when that reflects back in your business. ( As someone who has broken engagements before trusting me when I say I’m not judging just letting you know what I’ve observed)
Procrastination & paralysis become primary habits. Whereas those who are successful are known for consistently taking action. Even if it’s the wrong one they prefer to fail forward and learn lessons then to do nothing at all.
So beautiful this is a wake-up call if you are choosing not to learn anything, running away from responsibilities and relationships, procrastinating and in paralysis analysis the majority of the time then those are the “symptoms” of someone who is headed for failure. I was this chick probably my entire 20s lol! Couldn’t be consistent or committed to anything.
Time is a precious resource so every day you don’t take action to course correct you are robbing yourself of the life you deserve. So I want you to take action and reply back to me and tell me which of the 3 warning signs you plan to defeat right now!
Sometimes we set out on a journey but we don’t create a plan or set proper expectations, then we’re disappointed with the outcome.
Those creepy little crevices that contain our bad habits it’s time to take a look at them & stop hiding….
At your job you’re evaluated on your performance quarterly & annually.
Don’t you think your LIFE deserves the same courtesy if not more?
What is your health & fitness looking like?
What has changed since last year to get you more in the direction of what you want?
The “hear no evil see no evil” approach to dealing with life and business will only give you a life that you actually don’t want.
If you’re so busy that changing your life & finances, deepening your spirituality by making time for yourself & relationship with God isn’t something you’re able to do, then please know gorgeous, there are some idols in your life that need to be dealt with.
I was this way for YEARS until the pain of being in the same place year after year became unbearable for me & now I’m vigilant like a motherlover over what gets my time. Trust…
Journaling, praying, & reading are actually NON NEGOTIABLES now and as a result my income continues to increase. I don’t think that’s a coicindence…
So if you’re in the “too busy” camp it’s time for you to do your own quarterly review:
Who are you surrounding yourself with?
What are you listening to & watching?
When are you relaxing?
When are you working on your goals?
Have you made progress towards the goals you made for business this year?
The vast majority of the time we aren’t actually too busy. Nope.. usually it’s that we’ve crafted lifestyles that let fear and/or self sabotage run the show and as a result we procrastinate or don’t implement what we need to. The answer to these questions most definitely contributes to your income growth or lack as an entrepreneur so don’t skip them..
So your mission if you choose to accept is…
Give yourself a 1st quarter 2017 review & tell me what you plan to do to free up more time to actually create and generate revenue from your business or side hustle. Can’t wait to hear what you come up with!
Until next time…
P.S. I recently closed $15,000 in sales in a 2 week period and I want to share with you in a PITCH FREE masterclass how that was possible. So join me this Saturday 4/8 at 1pm EST for “Secrets of a Sales Slayer: The 3 Real Reasons You’re Not Making Sales.” You can register at indirapierrot.com/3reasons
It’s been an amazing week. I closed 13,500 in sales in just 11 days and so while I am on a high from that, I also realize from my conversations with different women entrepreneurs how faith is just missing in the marketplace.
As a woman entrepreneur remember that your faith or lack thereof is evident to others and demonstrated through your actions.
Without faith you will never build a legacy
Without faith you will quit when things get hard..
Without faith your business will be an uphill battle ALL.THE.TIME.
It’s an ingredient that your business must have or you might as well hang it up hun. If you don’t believe in what you’re doing/selling then MOVE ON because you will not succeed. So if you lack faith ask for it or close up shop..just saying
The faithful woman entrepreneur will give it her best shot.
The faithful woman entrepreneur endures & perseveres.
The faithful woman entrepreneur handles the 3 D’s (disappointment, discouragement, & disasters) like a boss and keeps going.
On the flip side the faithless one allows doubt & fear to rule her life and business. She is the one who claims to believe in business but her actions do absolutely nothing to spread her message, sell products/services, or grow an audience.
Don’t be her.. I am begging you. Light up the fire within you and make your goals a “have to” not a “want to”. The same child like faith you had in order to believe in the Easter Bunny & Santa then develop it for your business.
If you aren’t taking action DAILY to change your present circumstances then please know you will become stagnant. Stagnant isn’t sexy boo.. Successful leaders understand this so NO MATTER WHAT they accomplish you will always see them seeking to continue to grow and improve.
Faith leads to the impossible becoming possible..
Are there impossible situations right now in your life?
Then those are the areas you need to grow & increase your faith!
People who lack faith lack fruit. They want everything done for them and most times for free. On top of focusing on the wrong things. Nobody cares about your logo and fonts..
FAITH TRUMPS TALENT & TECHNICAL SKILL EVERY TIME..
So if you aren’t serious about this thing called freedom then fine but if you are then let’s get to work. Stop comparing your beginning to somebody else’s middle. Rome wasn’t built in a day. Step by step you will get there..
Overnight success is not reality because many of them that you see are the product of adjustments they made after previous failures. So if watching them is what has caused your faith to falter I encourage you to press on and keep going.
Anyway today’s message is a bit ranty but after talking to women with great ideas and no actions or “busy work” only to back them up I had to say something… woosa
Until next time..
With love & lipstick,
P.S. Join me Saturday April 8th for a PITCH FREE masterclass “Secrets of a Sales Slayer: The 3 Real Reasons Why You Aren’t Making Sales” you can sign up at indirapierrot.com/3reasons
Our words truly DO have the power of life & death so with that being said, may I ask you what EXACTLY are you focused on?
Because if it’s worry or your fears then Houston we have a big problem…
Prosperity gets a bad rap at times but it really shouldn’t. It’s defined as “success,profitability, affluence, wealth, opulence, luxury, security & well being.” If you ask me if I believe in the “prosperity gospel” then yes I do if we are using the literal definition.
Who would be opposed to success & well being?
Repeat after me: I desire prosperity not struggle. I am a prosperous entrepreneur!
Nature doesn’t struggle so why the heck should we?
Faith & fear can’t coexist. One is ALWAYS the driving force behind your thoughts & therefore your actions.
DROP THE STRUGGLE…
Make a decision that you deserve success & go after it!
If you’re speaking a bunch of negativity but then expecting to have a successful sales outcomes. I’m here to tell you it’s not happening..
Complaining on repeat & focusing on your fears puts you in a position of lack not prosperity.
It’s time to change the conversation…and you can do that by
1. Get into a daily gratitude practice. Whether you write it, say it or think it isn’t important. Spend a few minutes each day in gratitude for what you do have so you can be blessed with more.
2. Do something daily that makes you feel happy 😊. Nobody wants to do business with or spend time around someone who does nothing but complain. Complaints arise from unhappiness so if that’s you then doing a minimum of one thing daily that lifts your spirits needs to become non negotiable. Read, go for a walk, pray, take a bubble bath, light some candles. It doesn’t need to take a long time just a few minutes will do wonders.
3. Acknowledge your wins no matter how big or small. One of my first coaches inspired me to get in the habit of buying myself fresh flowers. So now I have #freshflowerfriday where I get myself a bouquet of flowers 💐, some champagne or wine 🍷 and I celebrate whatever wins I’ve had for the week.
You can’t just sit around & expect clients to fall out of the sky just because you want them. You have to take action as well. (Faith without works is dead needs to stop being a cute saying and an actual belief.)
However not all client attraction & sales actions are marketing related. Just like you wouldn’t go to a fitness conference eating Big Macs everyday and not exercising, there are lifestyle behaviors that must align with your marketing & sales efforts in order for them to yield results..
Until next time…
Stay blessed, bold, & beautiful!
P.S. If you are ready to make the goals you set for your business this year a reality then sign up to be notified when The Art of The Soft Sell opens at indirapierrot.com/vip so that you can create an effective sales process BEFORE the buy button appears.
The first time you make a sale in your business it truly is one of the BEST feelings in the world! It’s so validating. Everything you’ve been dreaming about is now a reality…sigh
It actually means you were right about your decision to make whatever offer you made. You weren’t just blowing smoke up your assets. This choice of yours might actually work!
The other side of things is that once you start to take action & more sales happen, you get all these ideas & divine downloads of other things you can create, sell, and market…
New products, programs, launches, funnels, masterminds, memberships… oh my!
It’s a lot for one person to do let alone to scale. In order for the sales to keep coming, though, YOU are going to have to keep cranking some of these above-mentioned things out…
Whatever you set your mind to and refuse to be dissuaded or discouraged from will get you results but honestly hustling, launching, on top of creating your free value content can become exhausting.
In my own business, I was beginning to feel like for every step I took forward there needed to be BLOOD, SWEAT, TEARS, CONFLICTS, & DRAMA EVERY SINGLE TIME…
I’ve also felt at times that my income was stagnant & that I was pouring in so much and seeing so little in return.
That’s not what I signed up for so I stopped caring.
Stopped caring about what I can’t control.
Stopped caring about what I can’t fix.
Stopped caring about who believes in me enough to stick around.
I detached from outcomes, showed up daily and made it a point to be transparent. If you’re where I was then I suggest you focus on the future. Stop caring & worrying about the past.
The brand is YOU, not the products or programs hun. It stands to reason then that you need to be out there doing things that uplift & inspire not only others but yourself as well. For this reason, I politely took myself on a vacation a week ago & have committed to taking Much more this year too.
The point of being in business is not to create another job for yourself where you can’t step away ever. That’s slavery, not entrepreneurship. Slavery isn’t the goal FREEDOM is…
So your mission if you choose to accept it is to:
1. Think about an area where you aren’t taking care of yourself the way you should.
2. Decide on ONE thing you will commit to for 30 days that will help renew your commitment to yourself to get better with that area.
If you’re brave comment & let me know what you decided on & what action you’re going to take for the next 30 days.
Until next time.
Stay blessed, bold, & beautiful!
With ❤️& 💄,
P.S. If you want to be one of the first people to be notified when my course The Art of The Soft Sell opens join my VIP list at indirapierrot.com/vip so that you create an EFFECTIVE sales process BEFORE the buy button appears…
This is something that has really helped me #getmylife in regards to my business. Numbers matter.. You can do all the woo woo intuition based strategies you want but ignoring statistics all the time will sometimes be a force against you. I talk to women who sometimes go out there with the best intentions and yet don’t get the results they wanted.
Instead of allowing this to decrease your faith that is a perfect time to look at the existing statistics towards what you’re trying to do. For example it is a well known fact that 1 out of 10 people you talk to about a direct sales/mlm opportunity will show interest. Or that 2% of your total email subscribers will buy from you.
So yes journal, visualize, do #allthethings mindset wise, but if you’ve only talked to 3 people about your opportunity or you have less than 100 people on your list, can you really get discouraged?
No you can’t because you will KNOW that you haven’t been exposed to enough people yet. Or if you’ve had positive results with those numbers you can show gratitude for the fact that you are beating the current statistics.. see how that works?
Whatever you focus on grows. So even as a spiritual entrepreneur it is important to demonstrate faith in God but you can still “show yourself approved” by knowing what your numbers are as far as your conversions in sales& list growth. God can be your CEO (He is mine) but you wouldn’t go into a earthly board meeting and tell the the chairpersons “I don’t know what our numbers are. I’m going with faith.”
Umm how bout no.. So go into your prayer closet too armed with knowledge of what your numbers are as well.
Many of us made goals last month for 2017 but did we look at the viability of those goals with numbers or nah? Then if the goals aren’t met we get in our feelings and get discouraged.
Your beliefs do affect your outcomes but knowledge of where you stand numbers wise further cements your beliefs. When you perform better than average you will get into an even higher level of confidence, excitement, & belief about what is possible with faith. When you perform less than the average you will know that this may be the time to exercise patience and keep going forward with a positive attitude instead of the spirit of discouragement.
I personally can’t stand the expression a lot of sales people use when they say “It’s just a numbers game.” Last I checked my livelihood, hopes, and dreams aren’t games to me…
So your mission if you choose to accept it this week is to
Find out what the statistics are for whatever your primary goals are.
Compare them to your current results and make whatever adjustments are necessary.
Whether it’s to take a praise break and tell God thank You for beating the odds or if it’s a wake up call to adjust your strategies because you haven’t done enough to get the results you wanted. You won’t know which until you learn the statistics behind what you wanted and assessing where you currently are… So get to work!
Until next time..
Stay blessed, bold, & beautiful!
P.S. These are some of the things we will cover in my upcoming course The Art of The Soft Sell. Sign up to be a VIP and be one of the first people to find out when the doors open at indirapierrot.com/vip