Assignments vs Ant hills

Hey lovely,

The other night one of my besties treated me a to a belated bday dinner at Kobe’s Japanese Steakhouse. As per usual any event that includes either makeup or food and I’m bursting with excitement..

Now at these type of restaurants everyone sits at the table together and we watch the chef prepare our food as part of the entertainment. Beside us, was a young lady, her son, and her dad. They were celebrating his birthday also.

As we are waiting on our chef to come, she turns to her father and starts telling him about her friend who is really making a name for herself in some type of business opportunity. Since your girl is low key nosey I perk my ears to listen…

She proceeds to tell her father that her friend is doing great with it but she will not join it because she “sucks at sales”. She tells her dad, ” I suck so bad that you could be itching in front of me and if I’m selling itch cream you still wouldn’t buy.”

Y’all I nearly passed out the table!

If it wasn’t for my bestie incessant need to livestream every moment of life I probably would have. Pray for her please lol! I am this close to snagging her password.. sigh..

I consider that to be an “ant hill”. Something small, yet deeply rooted. It can be ignored but if you choose to entangle yourself in it then it may become painful.

Limiting beliefs and negative talk like that most certainly are small ant hills.

Here is a woman and a mom who would let the fear of selling stop her from the opportunity to get increased wealth and stability for her family.. Man oh man!

Not to mention we all have God given assignments that involve our natural abilities and talents.

I assure you if you can’t sell that assignment will be delayed. 

Job interviews you had to sell yourself.

Dating you had to sell yourself.

Marriage the proposer had to sell himself/herself in order to get a yes.

Athletes have to sell themselves..

Hospitals and schools send recruiters out daily to sell their services..

Changing religions/faith an idea was sold that you bought into..

I hope you catch my drift here…

It’s time to kick any fears you have about selling to the curb. Those are ant hills and it’s time to be about your assignment.

Until next time…

P.S. On Wednesday October 25th I will be doing a livestream training and making a HUGE announcement about the next workshop I will be doing. So if you aren’t a fan of my page yet make sure you do so over at facebook.com/ipbff 

It’s Time To Ace The Test

Hey gorgeous!

Brace yourself for today’s topic but it needs to be discussed…

The Bible says that the testing of your faith develops perseverance.

Perseverance is defined as “steadfastness in doing something DESPITE (emphasis mine) difficulty or delay in achieving success.”

Now I am going to patiently wait on you to tell me which entrepreneur you know that is successful who does not display perseverance…

Still waiting..

Ok then.. so now that we agree there isn’t any, can you tell me why you’re in your feelings about your business progress or lack thereof on a regular?

Alrighty then…

Back in my stockbroker days I got hired by this top brokerage firm due to my stellar sales results as a temp in customer service. So they hired me but now it was still up to me to pass the licensure exam to be a broker.

I had absolutely no finance experience. I didn’t know anything except stockbrokers make bread.. sign me up lol!

But how about they also teach on investing & financial principles as well, because you have to actually know about what your selling.. (missed that minor detail I did)

So now I had to actually teach myself with zero finance experience or knowledge how to become a stockbroker. There was no class because I was supposed to already have had this knowledge so they politely gave me two big binders of test prep material, a 90 day window to schedule the exam, and told me to have at it..

Did I mention if I failed the test once I would have to pay an obscene amount of money to retake it. and if I failed twice I would be fired?

Your girl is now under pressure. I decided to read and learn all about financial markets, products, and services for hours for like 2.5 months and then the last 2 weeks before the exam I started doing practice exams..

The day comes, I take the exam..

I fail it.. And I fail by ONE QUESTION

Now it’s one thing to fail something but to fail by only one question. Jesus be a fence!

Next I manage to come up with the obscene amount of money it cost to retake while still managing to keep my organs.. (That is an accomplishment in and of itself lol)

I pay to take exam and this time I pass with a 98%. I went from failing by one question to only getting one question wrong.

So what changed?

I did..

I stopped researching and “trying to learn all about” finance. I figured once I passed the exam, my company would pay to have me trained.

I don’t need to be the expert to pass the exam just a coachable student.

I took a mock exam every single day for the next 90 days. I only reviewed what I got wrong and kept it moving..

Beautiful, there are many women entrepreneurs out there making the same mistake.

Killing themselves developing courses and books with no audience. Doing target market research and brand design for MONTHS.. omg!! Why Lord?

It’s time to ace the test boo.. That strategy is the “fail by one question method” because it brings in no revenue to your business.

You won’t need to research your target market to death if they are actually your clients.. I’m saying. Woosa..

Mock exams were a success in my case because it simulated as close as possible the real experience I needed to excel in.

You need to get out of research and creation mode and get into visibility and authentic selling.

I persevered and so will you by getting someone in your corner to help cut the delay time. Let’s get to work!

Until next time..

 

P.S. Make sure your check your inbox over the next few days because I’m working on something really cool that will help you ace the test!

 

No Longer Lost In The Crowd

Hey beautiful!

So the month of September is behind me. It’s official. I’m a mini rockstar lol! Because I sure feel like I just came off a whirlwind tour…

I traveled to Miami, New Orleans, Los Angeles and Atlanta all in one month.. mercy!

With the exception of the Miami trip, all my other trips were for business so get ready to see some exciting & new things happening in my brand as a result of taking action on what I learned from these events…

Nobody starts a business with the intention of being broke so money is a factor. But what does that money allow you to do?

Most of us would say it allows for freedom from having to do things we don’t want to do..

But as I look around at the events going on in the world, I have to say it allows for much more than that.

It allows for a ” seat at the table”.

The “table” is where important decisions are made that affect the lives of others.

It also gives you a “microphone” to speak and share.

As a Christian, I am appalled and sometimes embarrassed at the level of judgement and self righteous behavior under the guise of “holiness” that we are out here demonstrating..

Christians only doing business with other Christians and then blasting others for not doing the same..

Really? (insert heavy sigh & eye roll)

Last I checked, when Jesus walked the earth He was spending more time with those outside the church than in it. #justsaying

So as a woman, as a black person, and as a Christian, I’m part of many crowds and quite honestly was starting to feel lost,,,

At the end of the day though, I KNOW, I’m called to help and love on women entrepreneurs..

Straight ones

Gay ones

Black ones

White ones

Hispanic ones

Asian ones

New agers

Jews

Muslims

Buddhists

Atheists

Hindu

Many of them are lost in the crowd too. That’s who I’m here for..

Maybe you’re at the point where you’re wondering if success in your business is even possible.

Maybe you’ve been trained to think that luxury or independence is wrong.

From one former lost girl to another, let me tell you that nothing is further from the truth and we are DESPERATELY needed to step up and show up in the marketplace as examples of what true and unconditional love is.

I’m clear on that.

So consider this your virtual pep talk. It’s time to get out there and get to work!

Until next time..

5 Reasons Every Entrepreneur Needs an Audience

Hey gorgeous!

After Hurricane Irma made me lose my toiletries (still grieved over my Japanese luxury skincare) and had me riding a bus for 22 HOURS to get home from New Orleans, let’s just say I’ve had a lot of time to reflect. So let me ask you…

Are you struggling to bring in new clients?

Not sure what to do next in your marketing plan?

There’s one simple answer you probably haven’t considered:

Get an audience..

It’s true. This one thing has the power to grow your business beyond your expectations.

I’m simply baffled by the amount of women I speak to who are working so hard on creating content and launching products/services but have absolutely no list or a non existent social media presence.

You’ll experience a whole new world of opportunities simply by having your name come to mind when your potential clients think of you as an influencer.

This is not a matter of what comes first the chicken or the egg..

If you want to struggle or launch to crickets you work and create things with no audience…

If you want to validate your offers and maximize your time you create an audience…

Bottom line..it really is that simple.

The days of creating one for free are gone so if you want to generate sales on a consistent basis then you will need to consistently spend to grow your community. So let’s be clear on that fact..

Now once you accept that little truth bomb then here is what you can expect creating an audience will provide for you:

Authority

Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with. You get home and google them and look up their social media accounts.

One coach says all the right things. She’s been in business for years and has great ideas for how she can help you solidify your branding but she is virtually non existent online..

The other has a similar history and story, with one added bonus: she’s got a community or tribe of followers and when she speaks to them she practically exudes confidence.

Which coach do you think shows more authority in her field?

The one with the following, of course. There really is nothing better when it comes to establishing your authority in any niche than having the social proof of an audience of engaged people.

Expertise

So why does having an audience speak so highly of you and establish your authority so well?

Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage. One that you created!

That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.

Market Reach

No matter how many courses you create, no matter how much traffic your website receives, the needle doesn’t move until you have an audience.

Positioned correctly, your audience will help you reach literally thousands of potential clients. Combine that with the expertise and authority we know comes with knowing your stuff and that’s a recipe for success that can’t be beat.

Better Than a Business Card

If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.

But if one of those people made you like their page or give you a valuable freebie in exchange for your email, what happened?

You’ve likely read it (or at least scanned through it). You almost certainly didn’t unfollow them once the event was over, as opposed to losing their business card.

Press Opportunities

Turn on your television to any interview show, browse through Huffington Post or any popular business magazine, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees got there as a result of showing authority and expertise with their own audience first.

The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than one with an established audience.

Speaking engagements, book deals, publicity from TV, radio, or podcasts. Having an audience will open up many, many opportunities for appearances that you may never have without your name on that cover.

Do you have to an audience to make money? No not necessarily we all have to start somewhere.

But there’s no denying the fact that the aspiring woman entrepreneur who gets one will find she has a much easier time making sales and growing her business than the one who keeps putting it off until later. #justsaying

Not to mention instead of struggling to know what will your market buy by having the audience you can simply ASK THEM.. it’s a novel concept right? 🙂

I know.. (virtual hugs given)

You’re welcome!

Until next time..

Whiners vs Winners

Hey beautiful!

So last week I got on FB live and talked about the “7 Habits of Highly Defective People”. I promised viewers that I would expand on these habits more in a blog post and so here I am!

I’ve actually found there are 10 Habits not just 7 and it really just boils down to people being in one of two camps. There are the whiners who let these habits get in the way of their business/life success and the winners who may have or had these habits but are actively working at eliminating them.

Let’s dive in shall we?

  1. Fear: Being afraid of rejection makes you unable to ask the necessary closing questions in order to get yourself sales and opportunities. The word is “no” is just as big a part of success as yes is, so it’s something that must be overcome. Fear of failure makes you afraid to dream because you’ve been disappointed before. But you must remember if you plant fear in your dealings with growing and taking your business to the next level you will reap fear in your prospective clients.
  2. Lack of belief: If you don’t believe in your opportunity, service, or ability to create results this will also become a stumbling block in getting sales or moving forward in business.
  3. Lack of excitement and vision: As the Bible says without vision the people will perish. This is connected to lack of belief because if you can believe then, you can see things happening before they do. That is what vision is all about, developing faith for a certain outcome before it happens.
  4. Pressure to perform: This happens when you get into a situation where you feel you have to make it work because of life results you’re unhappy with. While this can motivate to some degree, most often pressure paralyzes while accountability mobilizes. Instead of placing all this unnecessary pressure yourself, get real accountability instead.
  5. Negative self talk: Man listen.. those “what if” trains of thinking will sometimes take you out the game before you even start. I saw a spiritual mentor of mine post the other day how crazy it is for some people to think that 2-5 years is a long time in business to get rich, but don’t feel that 40 years at a job is a long time to stay broke.  It is critical as an entrepreneur for you to have ABSOLUTE control over your mind. The average person has heard the word “no” or some type of negative talk a minimum of 26,000 times by the age of 4!!!  Pay attention to what you are listening to and what is coming out of your mouth.
  6. Feelings of unworthiness: If you feel you don’t deserve something then you will either react in gratitude or let unworthiness creep in and fester. Ultimately, the choice is yours but over here we are on team ” thank you”.
  7. Impostor syndrome: This is when you feel bad about getting someone to buy from you, or join you in an opportunity because you are still struggling yourself. Listen, you’re not God and therefore no one is expecting perfection. Your ideal audience or prospective clients are expecting you to be a step or two ahead only. As you grow they will grow with you so give yourself a break hun.. honestly
  8. Lack of skills/direction: Oh Em Gee! This right here is where the rubber meets the road. This is where we see the difference between whiners and winners more than any other area. Winners are about results so they find mentors who have what they want and invest in acquiring the skills needed to get them to the next level.  Whiners do not.. period
  9. Selfish marketing: Talking about or selling what you like is good but what’s even better is talking about and selling what your ideal clients have expressed they need. #justsaying
  10. Begging & convincing: Why Lord? Why in 2017 should anyone have to beg anyone for business? And yet I see this on my social media feeds daily. (insert sigh)  As a woman entrepreneur it is your responsibility to learn how to present with confidence and ask questions to tailor your offers to your audience. Groveling isn’t sexy.. not to mention it doesn’t work.

So like I eluded to in my livestream (which you can watch here if you’re curious) we all have at least 1 of these habits, but if there are more than 3 then you are seriously blocking your progress in business and that’s what we want to fix.

The whiners ( 98% of the people out there) will ignore these things, watch Netflix as usual. They will wish things would be better but actually do nothing about it. They may even trick themselves into believing things will change by buying or listening things to motivate them but still will take no action.

Winners ( 2% of people who are actually serious about success) will do the following;

  1. Pray and work on their mindset
  2. Find people they can learn from & APPLY what they are taught
  3. Go to live events where they can increase skills & knowledge, while building relationships with other people like them.
  4. Audios & Books will be bought and consumed like it’s nobody’s business.
  5. 1:1 coaching will be used to obtain SPECIFIC specialized knowledge in an area that they need help in while they implement what they are taught in group settings/courses.. ( so yes I believe both are necessary which is another pet peeve of mine but I digress.. )

I believe you’re a winner or you wouldn’t have read this far so reply back and let me know which of the 10 habits you are going to work on being free from..

Until next time…

 

P.S. If you are looking for a live event to meet other winners like yourself then please join me at Success Circle Live hosted by Think and Grow Chick in New Orleans Sept 8-10th. Courtney Sanders truly rocks my socks off and any opportunity to learn from her is a must! You can check out details over at thinkandgrowchick.com/nola

Summer is for Strategy

 

Hey gorgeous!

I have been blessed with the opportunity to have done coaching sessions with over 70 women entrepreneurs in the last 2 months. It has truly been an AMAZING experience!

Sometimes I’m needed to bust through excuses, and remind them of their power. Other times I hold space and allow them to share what they most  need help with..

I recognize however for every one woman who gets real and transparent, there are maybe 10 women doing the opposite that I haven’t spoken to..

Here’s the deal..

If you are one of the silent strugglers out there let me ask you, are you as passionate about your success & committed to your future as the people you’ve chosen to align yourself with as mentors and coaches?

True leaders are excited & literally live for your personal growth, so when it’s not a priority for you, those of us in this thing for transformation are frustrated with the lack of faith & scarcity mindsets running rampant out there.

We are passionate about helping you to break free from the things that are hindering your success. 

We are 100% committed to coaching you out of whatever is blocking you & coaching you into a life without limits.

So get excited hun! This is your reminder..

You can do…

You can be…

You can have…

No more thinking that the life you want is possible for others but not you…

Persistence

Tenacity

Resilience

That’s the cocktail of determination & the successful entrepreneur guarantee. When you operate with those nothing is impossible!

Invest in your skill,
The only way to improve your skills in something is to invest in learning it and to practice/apply what you’ve been taught.

So how do you know what your skill level as an entrepreneur is?

Look at your balance..

Now before you get all in your feelings, I’m not suggesting your value as a person is tied to money at all whatsoever. But your skill level is…

Successful people are ALWAYS investing in growing their skill,,no matter what level of success they’ve already achieved.

Remember if you aim at nothingyou will surely hit it…

Everyone else is slacking for the summer and letting themselves fall into entrepreneurial groundhog day.

This is the BEST time for you to put your head down & FOCUS on building your audience, so that in the fall while everyone else is starting over x 100th time, YOU will be cruising and reaping the benefits over what you sowed into your business right now,

Repeat after me…

SUMMER IS FOR STRATEGY!

So let’s get to work shall we?

Until next time,

It’s Time To Get Out Of Your Rut!

 

 

Hey beautiful!

It’s time to draw a line in the sand and decide is this going to be a voluntary business ( aka unpaid hobby) or a successful one?

I just want to reach out to you today and encourage you to do whatever it takes instead of believing your excuses. They are nothing more than “polite lies” but lies they are nonetheless.

I just recently listened to an old book called Wake Up & Live and the author shares how it takes just as much energy to fail (if not more so) as to succeed. If that’s true ( and my life experience has made me a believer that it is) then why not go for success, instead of nursing and rehearsing excuses?

Look at who you’re surrounding yourself with and if you aren’t destined for mediocrity then the people around you shouldn’t be. #justsaying

We are blessed to live in a time that you can literally start off with nothing and realistically still make it as an entrepreneur. (Provided you are willing to implement not just absorb information)

So this begs the question..

Are you willing to step it up? 

You didn’t start this business to become a ‘hobbypreneur”.

98% of aspiring entrepreneurs don’t make it because they treat their business as a hobby or volunteer work. They let their business drift into oblivion during the summer while taking selfies as a profession instead.

Well the summer is actually the BEST time to refocus! While everybody is on vacation and giving up YOU can get yourself back on track…

SET THE STANDARD AND GO FOR IT!

Remember your clients will duplicate what you do and if that’s been a whole lot of nothing.. well..

Change your focus and you will change your results. 

Whatever you focus on is what grows so why not focus on increasing your skills?

For some reason many believe entrepreneurship (though a degree is not required) is like something you can do without learning. Nothing could be further from the truth…

Have you made the decision that this business is a profession/calling for you or nah? 

If so then get yourself an education in your chosen field. By choosing to stay current first of all and then by learning in the style that suits you best from those who have the results you wish to gain. Don’t skimp on this because it’s business…

And lastly if you’re not having fun and growing as a person, or if you’re feeling burdened then something is off track and some adjustments need to be made so that you can get back the passion you once had for your business dream.

So reply back to me with your commitment to make your business a profession not just a pipe dream..

Until next time..

P.S. If you need a visual whooping .. excuse me errr.. I meant motivation. Please check out my latest livestream on how you attract the type of client you are right here

 

 

 

 

 

ROI: The Real Way To Sell

Hey beautiful!

Want to know what keeps a lot of entrepreneurs from making what they really want to financially?

It’s that all-too-common belief that “I’m not a sales person.” Combine that with a healthy dose of the limiting belief “It’s rude to ask for money,” and you can see why many people are “hobbypreneurs” not owners of thriving businesses.

 

Make no mistake if your business isn’t making sales then you don’t have a business. So yes actually you are a sales person. You just need to learn sales in an authentic & comfortable way. 

It’s time to think of your offers from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.

Here’s how traditional sales conversations go:

You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”

Or you show them a bunch of products and tell them how great they are due to certain ingredients, or how much the company you are selling for is doing worldwide.  (Spoiler alert: They don’t care!)

Your client either says yes, no or (the kiss of death) maybe.

How bout we turn that around, and rather than focus on what he/she will get from YOU, take a look at what she will achieve when she hires you.

For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.

Who wouldn’t jump on that with both feet? I’m saying…

What you’re doing here is not talking about the cost of your services, but rather the cost of not hiring you. Because we’ve just determined if she doesn’t work with you, she’s losing $3,000 per month.

What about other kinds of coaches or entrepreneurs though? The same applies, you just have to find a way to show your clients the cost of their inaction.

If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?

The same goes for health and wellness entrepreneurs. Can you add 10 years to the life of an unhealthy, overweight man? That’s priceless.

What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.

What about network marketing/direct sales? For someone who is entrepreneurial minded and feels alone or scared you can point out that they are basically joining a whole new family. They are also decreasing the start up costs that a traditional franchise or business might have by joining an established company.

What about real estate? For someone who has a family what about the memories that will not be created in the property if they don’t get it? What will the neighborhood do for them to make life easier or worth the travel for?  By now I think you get my point…

You just have to paint the picture.

What will life/business/love look like without your offer, and what can it look like with it?

Once they see the difference, pricing becomes nearly irrelevant.

Until next time..

 

 

Transparency Gets You More Sales

Hey gorgeous!

There are far too many women out there who either downplay their success or don’t go after what they want due to fear. In the meantime your audience or potential audience misses out on these stories and feel like success in their case may be unattainable.

Share your success. Believe me it’s not bragging if done for the purpose of inspiring others. If the intent is to make others feel inferior, well then you probably need a reality check..but this isn’t the time for that.

Share your failures that you’ve overcome. This is equally important. It teaches your audience that she isn’t perfect but she keeps going & if she can so I!

You can’t have loyalty to anything you don’t feel a connection to. This is how you build connection by being REAL. Even though you may not hear it from your family & friends or your audience, they want you to do well.

Most importantly, people feel that if you can accomplish something for yourself then you can help them accomplish the same for themselves too. They want to trust that you know what you’re doing & that can’t happen unless you pull back the curtains of your life and share.

You never want to get so out of touch with who you’re called to serve that they can’t relate to you. Because once that happens they will go elsewhere to have their needs met.

I recently accepted a position as an enrollment coordinator/assistant coach for one of the top women’s empowerment companies for millennial African American women. God created the opportunity of course. But faith without works is dead right?

So I would’ve never gotten the position if I stayed silent about the things I’ve been successful at or who I’m called to help & serve. As a result of being transparent & sharing, I was seen by the CEO of this company & given an opportunity that has increased my income substantially!

I see so many women using fake names on social media & then selling products/services the minute you accept a friend request. If I can’t trust you to be authentic with what you are called how can I trust you with my money?

One of the reasons video/livestreaming is one of the most lucrative ways to make sales nowadays is because you can’t do them well without being vulnerable & authentic. That can’t be a coincidence…

So now it’s your turn. I challenge you this week to share either a win or a failure you’ve overcome with your audience and what lessons you learned as a result.

Until next time..

How To Reach Your Income Goals In Business Without Losing Your Soul Or Sanity

It might just be the most stressful decision you ever have to make: Do I move forward with the dream of being an entrepreneur or nah?

You’ve got the competition to consider, your actual skill set vs. what you perceive to be your skills (Yes, this is different from the former for most of us. I hate to break it to you 😊) what your market will pay, and a host of other variables. Working these issues out in the beginning can feel like a hurdle you can’t quite get past.

 

Of course, there are sales strategies to consider. No sales means no income. There are 3 types of markets any business can sell to. They are:

Cold Market: these are people you don’t know and who don’t know you (hence where the term cold calling comes from) an example of this is telemarketing or those people in the mall who work my last nerve yelling to come inside their store. Lol!

Cold market sales only occur roughly 2% of the time on the first try. This is because this type of selling is viewed as intrusive. Ya think ? Many people end up frustrated in their efforts from trying to sell to cold market and quit their businesses as a result.

Warm Market: these are people you’ve made contact with friends, family or leads/followers/subscribers that CONSENT to hearing from you about your business. You will end up frustrated expecting family & friends who haven’t given their consent or expressed interest in your business to bear the burden of buying from you.

That’s not the way to reach your income goals either. (Don’t get mad or guilt them into anything because they buy from other brands because those brands invest money in advertising to them and you haven’t.)

This market WILL buy from you when you establish a relationship with them where you consistently provide value. 80% of sales happen in this market between the 5th -12th contact.

Hot Market: these people have bought from you before and are pleased with the results. This is the market that will give you referrals and will continue to buy as long you make them feel special. This is your tribe!

Now raise your right hand & repeat after me: “As of today I do solemnly swear to stop trying to sell to my cold market, throwing shade to my lukewarm market (family & friends) for not investing in my business, and I will from this day forward focus on providing value first. I will treat those who have bought from me as precious cargo and make them feel special!”

But what about all those other questions?

You will need to decide how you plan to market your business in a way you can be consistent with. For me that is FB livestreams, blogging, and Instagram.

For you it can be podcasting or videos, live events/presentations. Whatever you truly enjoy and will do on a consistent basis.  Once that is done you need to create solid pricing that your market is willing & able to pay.

Creating a solid pricing structure requires you to do a little more digging. So with your starting number in mind, take a look at:

Your Competition. Depending on the industry this might take a little detective work, since a lot of coaches and service providers don’t publish rates. But if you pay attention to their websites and social media, & ask a few discreet questions,you can figure it out.

Be realistic about who, exactly, your competition is, though. Don’t undervalue or over-sell yourself. In other words, make sure you’re comparing yourself to another provider who shares the same skills, market, and track record, rather than simply looking at who you strive to become. I’m not with the charge high end with no experience movement.. umm no

Your Skills. In some fields, this is easy. There are certifications and educational programs that allow you—by virtue of having achieved them—to charge a certain rate. If you’ve followed this path, then pricing will be easy for you. If not, take a solid look at what you can legitimately claim as a skill.

Look, too, at your track record. Please #fixitjesus  have mercy!

Have you proven yourself by helping former clients (and do you have the testimonials and case studies to show for it)?

Have your former clients moved on to bigger and better things after working with you? (That’s a good thing!)

These are all reasons to maybe consider a higher price range than you might have first thought OR to not expect 10k in 10 minutes comparing your beginning to someone else’s middle. Just saying..

Your Market. In the game of setting rates & making sales, it’s your market that has the final say. As any first year economy student can tell you, the price of anything lies where what the buyer is willing to pay meets with what the seller is willing to accept.

If your goal is to give newbies a helping hand and lead them down the path to success, then realistically that means you can look forward to lower paying gigs. That’s not a bad thing—everyone has to begin somewhere—but it does need to be acknowledged.

If, on the other hand, you’re target market is more established and economically stable, then a higher fee isn’t just warranted—it’s a MUST (provided you have the experience to match). They will expect a higher price, and will not find value in the lowest-cost provider of anything, whether it’s lipstick, coffee or coaching.

Finally, don’t forget that your income as a business owner is never set in stone. It’s flexible boo! If you find you’re attracting the wrong market (or no market at all) you can always change your rates. So don’t despise the days of small beginnings. Keep going!

Once you’re established if you feel that you’re working too hard for not enough return? Raise your rates.

It’s your business. You get to call the shots!

Until next time..