After Hurricane Irma made me lose my toiletries (still grieved over my Japanese luxury skincare) and had me riding a bus for 22 HOURS to get home from New Orleans, let’s just say I’ve had a lot of time to reflect. So let me ask you…
Are you struggling to bring in new clients?
Not sure what to do next in your marketing plan?
There’s one simple answer you probably haven’t considered:
Get an audience..
It’s true. This one thing has the power to grow your business beyond your expectations.
I’m simply baffled by the amount of women I speak to who are working so hard on creating content and launching products/services but have absolutely no list or a non existent social media presence.
You’ll experience a whole new world of opportunities simply by having your name come to mind when your potential clients think of you as an influencer.
This is not a matter of what comes first the chicken or the egg..
If you want to struggle or launch to crickets you work and create things with no audience…
If you want to validate your offers and maximize your time you create an audience…
Bottom line..it really is that simple.
The days of creating one for free are gone so if you want to generate sales on a consistent basis then you will need to consistently spend to grow your community. So let’s be clear on that fact..
Now once you accept that little truth bomb then here is what you can expect creating an audience will provide for you:
Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with. You get home and google them and look up their social media accounts.
One coach says all the right things. She’s been in business for years and has great ideas for how she can help you solidify your branding but she is virtually non existent online..
The other has a similar history and story, with one added bonus: she’s got a community or tribe of followers and when she speaks to them she practically exudes confidence.
Which coach do you think shows more authority in her field?
The one with the following, of course. There really is nothing better when it comes to establishing your authority in any niche than having the social proof of an audience of engaged people.
So why does having an audience speak so highly of you and establish your authority so well?
Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage. One that you created!
That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.
No matter how many courses you create, no matter how much traffic your website receives, the needle doesn’t move until you have an audience.
Positioned correctly, your audience will help you reach literally thousands of potential clients. Combine that with the expertise and authority we know comes with knowing your stuff and that’s a recipe for success that can’t be beat.
Better Than a Business Card
If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.
But if one of those people made you like their page or give you a valuable freebie in exchange for your email, what happened?
You’ve likely read it (or at least scanned through it). You almost certainly didn’t unfollow them once the event was over, as opposed to losing their business card.
Turn on your television to any interview show, browse through Huffington Post or any popular business magazine, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees got there as a result of showing authority and expertise with their own audience first.
The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than one with an established audience.
Speaking engagements, book deals, publicity from TV, radio, or podcasts. Having an audience will open up many, many opportunities for appearances that you may never have without your name on that cover.
Do you have to an audience to make money? No not necessarily we all have to start somewhere.
But there’s no denying the fact that the aspiring woman entrepreneur who gets one will find she has a much easier time making sales and growing her business than the one who keeps putting it off until later. #justsaying
Not to mention instead of struggling to know what will your market buy by having the audience you can simply ASK THEM.. it’s a novel concept right? 🙂
I know.. (virtual hugs given)
Until next time..